1910 Spring-Summer Great Western Tailoring Company Catalog, Chicago

Cover image of a cowgirl and her horse

Scene from Theatrical presentation of Ceasar

Four Button Sack Suit

Three Button Sack Suit

Two Button Double Breasted Sack Suit

Straight Front Sack Suit

Actress Leslie Carter in a Play, c. 1910

Three Button Sack Suit with fancy details

Two Button Sack Suit with Long Lapels

One Button Sack Suit with Long Lapels

Five Button Sack Suit with Fancy Detailing

Three Button Double Breasted Sack Suit and One Button Sack Suit with Long Lapels

Three Button Double Breasted Sack Suit and a Four Button Sack Suit with rounded corners

Actress Miss Talliaferro in “Polly of the Circus” Stage production c.1910

Long Roll Lapel Sack Suit and a One Button Sack Suit

Norfolk Jacket Sack Suit, and a Three Button Sack Suit with Fancy Details

Two loose swatches from the catalog
Page with two loose swatches

Two Button Sack suit, Two Button Outing Sack Suit, and Three Button Double Breasted Sack Suit
Swatch page with missing swatches

English Walking Frock coat suit, Three Button Frock Coat Cutaway jacket and Morning Stripe Pants, and One Button Frock Coat Suit
swatch page with missing wool swatches

Scene from a theatre performance of “The Fighting Hope”
Swatch page with missing swatches
Formal evening dress (left) and formal day dress (right) for 1910
Formal wear for men in 1910, L to R: Tuxedo with Shawl Collar (Evening wear for all male gatherings), Full Dress “White Tie” and tailcoat for formal wear in evening gatherings in mixed company, a Single Breasted Prince Albert suit for formal day occasions, a Tuxedo suit with peaked lapels for Black Tie evening wear, a double breasted Prince Albert coat for formal day occasions like weddings.
swatch page with missing swatches

A large group of 1910  white men in formal dress and blackface makeup arrayed in a row on stage for a blackface minstrel show.
“Lambs Gambol” Minstrel show
Swatch page with missing swatches
Page of choices for available pocket and cuff details
Choices of cuff and pocket details
Cuff and pocket choices, detail
Cuff and pocket details
Cuff and pocket details
Swatch page with missing swatches

Coats: Fly Front Overcoat, Top Coat
Chesterfield Overcoat

Styles of trousers
Styles of Trousers: Regular, Half Peg, Full Peg
Swatch page with missing swatches

swatch page with missing swatches
Vest Styles
1910 Vest Styles
Swatch page with missing swatches
swatch page with missing swatches
stray loose swatch
What to Wear advice for men in 1910 for all occasions
What to wear in 1910 for men: advice for all occasions

1867 New Physiognomy: or, Signs of Character by Samuel Wells

Physiognomy is a Psudo-science that was “studied” by 19th and Early 20th century actors and makeup artists to improve their study of faces.  Unfortunately, the mid 19th & early 20th Century books on this fake “science” in these eras existed primarily to promote racist, sexist, and xenophobic views which trickled into the designs of stage makeup.  Racists worldwide continue to cite this nonsense to “prove” superiority to groups and individuals they hate. This book is a particularly egregious example of this sort of thing, and was massively popular in late 19th Century America, so popular you can still easily find copies of it for sale on eBay for under 10 dollars. 

c. 1900 The Makeup Book For Professionals, F. W. Nack

My first eBay “find” in my study and acquisition of early stage makeup information was this tiny color lithographed pamphlet. I originally assigned a c. 1900 date to it because of the styles of women’s hair in it, (some looked 1890s to me while others seemed a bit 1910-ish, so having no other reference, I split the difference). It was made in Germany (the home of the best stage makeup and best lithography in the first decades of the 20th Century) for the US market, specifically for the Chicago firm of F. W. Nack (theatrical wig and makeup sellers) at a date unknown. Since I first obtained it, I have been able to learn that F.W. Nack was in business from at least 1917 until at least 1957 according to a few ads found in various newspapers and theatre publications. Several of the plates strongly resemble images in Das Schminken, (which appears to be a book from closer to 1910), especially the “Yankee Farmer” who closely resembles the “Schneider” (Tailor-Cutter) in that book, and the “Chinese” and “Hebrew” plates. I don’t know if this means this was partly the copy of the other or both were based on an unknown earlier German book. So the date is most probably later than 1900, but I have no definitive “hook” for a better date as yet. If you do, please let me know!

Pretty much all makeup books from this era until the 1950s had some pretty amazing racist/sexist content, though the gorgeous bright color lithography of this tiny booklet still is the most intense rendition of these jaw droppingly offensive styles I’ve ever found. The intensity of the colors is most probably not an exaggeration. Early electric stage light, especially arc light follow spots, really washed out faces. Note the intensity of color on the white characters as well. There is lots of rouge, blue shadows, and on older characters even yellow highlights are used. When I first got this little booklet, I tried doing the three ages of respectable white lady makeup from this book, (not the sexy “soubrette” or the man-in-drag comic “old maid”) and did this:

I come out looking angrier than they do but that has to do with my naturally “evil eyebrows”.

Costume Design & Teaching